Jun 2022 – Feb 2025

Scope:
• Owned creative across email, paid social, and display. Reviewed team’s creative ahead of brand & leadership reviews.
• Built & maintained brand style guide for digital creative (typography system, modular templates, seasonal libraries, and file architecture).
• Acted as Figma ambassador for Williams-Sonoma brands, coached senior creatives on best-practice migrations.
• Managed 2–4 designers—clarified priorities, provided mentorship, and mapped individual development plans.

Key Wins:
• Organized monthly workshops to sharpen Figma skills and spark ongoing excitement for the team’s new toolkit.
• Rebuilt production processes to tighten turnaround times, revamp review processes, and amplify collaboration across teams.
• Created new templates for social and email that boosted performance metrics and improved traffic to site.

Dec 2019 – Jun 2022

Scope:
• Crafted concept and visual direction for brand, seasonal, evergreen, and product campaigns as lead digital creative designer.
• Delivered daily business across site, email, paid & organic social, affiliate, display & native, OOH, and in-store digital displays.
• Defined the US brand voice in collaboration with creative leadership and crafted a standards deck adopted by global partners.

Key Wins:
• Partnered with art and creative directors on set to support the JD Sports’ Times Square flagship launch and intro to the US market.
• Delivered 75+ in-store digital assets (ticker walls, podium screens, hero displays) ensuring a cohesive launch experience.
• Built a static-and-motion asset library that created consistencies and cut design time on high-volume, tight turnaround deliverables.

Jul 2014 – Dec 2019

Scope:
• Executed daily business across digital creative, ranging from site, email, social, display/native, and affiliate channels.
• Crafted visual direction for seasonal campaigns and led in execution.

Key Wins:
• Designed the Finish Line app, turning key wireframes into dev-ready designs and ensured quality throughout the development process.
• Owned launch phase marketing campaign to drive app downloads. + Crafted an evergreen standards deck for future non-launch marketing.
• Defined standards and created templates to guide creative on newly built in-app design deliverables.